1. Science World: Quiz show 22 minutes ago permalinkA new spot from Rethink for Vancouver's Science World stars the world's most single-minded game show contestant. Did you know what your brain is made of? Yes? You should go on a game show! Advertising Agency: Rethink Communications, Vancouver, Canada Creative Directors: Chris Staples, Ian Grais Art Director: Chad Kabigting Copywriter: Rob Tarry ...
2. Companies Increased Social Media Efforts in 2010 7 hours ago permalinkMost companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to new research from Econsultancy. The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, is based on a survey of more than 1,100 companies and [...]
3. Reebok Promotes New Shoes with Talking Boobs 1 hour ago permalink
4. Fix that shoe 1 hour ago permalinkNice little guerrilla marketing effort for Nika Design in Vancouver, Canada. Even though people are directed there for a "shoe repair," it appears that Nika can also easily sell them a new pair of shoes or boots. Via: Rogier.fm 5. Thanksgiving Replay Fueled by Gatorade 2 hours ago permalinkGatorade has sponsored the replay of a football game between the Easton High Red Rovers and the Phillipsburg High State Liners, two rival football teams whose Thanksgiving Day 1993 game ended in a tie. The original 1993 team members (now in their 30s) were given the chance to square off again. In a campaign developed by [...] © 2009 The ... 6. Black Friday 2009 Deals 5 hours ago permalinkYesterday here in the United States we celebrated Thanksgiving Day (celebrated in Canada on the second Monday of October) where we shared literally a feast of food. The day after Thanksgiving Day is the unofficial start of the holiday shopping season. Almost everyone calls it “Black Friday”. Stores have crazy sales, in some places ...
7. Snoop Dogg on personal branding 7 hours ago permalinkHe talks about establishing himself in a competitive marketplace, being authentic, maximizing opportunities and the importance of social media to maintaining relevance and how failure shaped his career, too.
8. Afterparty with the #Eurobest 2009 Awards Ceremony Winners - Short clip 6 hours ago permalinkHome » Adland » ad awards and meetups » Afterparty with the #Eurobest 2009 Awards Ceremony Winners - Short clip
9. On Drucker... 2 hours ago permalinkInc. captures some of the essential thoughts from Drucker... including some you might not have come across... Zen: In 1998, when the writer Harriet Rubin interviewed Drucker at his home forInc., he showed her this passage from a book on... 10. Write in Your Blog 6 hours ago permalinkService Your browsers security settings are preventing some features from appearing. See instructions for fixing the problem.
11. How Could New Ideas Change Education 3 hours ago permalinkThe other day, I went to MTV Networks to hang out with Kenny Miller and I dragged along my friend Faith Legendre from Webex/Cisco. I had no idea what Kenny would share with me. A visit with him is serendipitous as Kenny is MTVN’s “cool hunter” guy. He fixes weird things. He finds new [...] 12. Honda Jazz Fits Anything You Can Imagine 5 hours ago permalinkHonda Australia is promoting the Honda Jazz as the versatile vehicle of choice with “Imagination”, a television commercial using 1.4 million virtual megablocks. The commercial demonstrates the car’s interior space and versatility using the language of a strikingly familiar object -- a child’s plastic block. More than a ...
13. Advertising Recession Shows Signs Of Recovery 4 hours ago permalinkAfter pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks -- including Fox, CBS and ABC and such leading cable channels as TNT, TBS, USA, Bravo and Fox News Channel -- have benefited the most as advertisers have been snapping up available commercial spots and agreeing ...
14. How To Tell a Story: Kramer’s Pinky Toe 6 hours ago permalinkWhether you’re a fan a Seinfeld or not, the scene above with Kramer telling the story of the rescue of the pinky toe is a classic example of how to tell a story. As both a set piece, without any of the rest of the story or any background on the characters, it’s brilliant. And as [...]
15. Two easy steps to conquering your fear of PageRank 6 hours ago permalinkPageRank (also referred to as PR) has been with us for awhile now and it seems the years have bred a host of stories: some true, some urban legend and others a mix of the two. This doesn't surprise us – anything that has to do with Google and SEO is bound to be misunderstood or misinterpreted simply because Google guards its results formula ...
16. Earning profits with Articles : How Much am I able to Make? 6 hours ago permalinkDigiBizPro Review and Bonus How much you can make from placing articles and affiliate links on your website differs from person to person. How much you’re able to make will depend typically on how successful your website is. This suggests getting good search engine listings thru SEO efforts, making your website enjoyable and ...
17. They told me to SELL THIS WAY! 6 hours ago permalinkMan I hope Tyler & Co. got a shitload of money for this. As one commenter said on YouTube: “Ok ANY remake would butcher WTW people, let's get over that. I think it’s cute they used it like this. ^_^” Uh, no. Please, just return to the group home. The only mildy* acceptable version was Run DMC’s mix. Otherwise, this one just about ... 18. Femmes' Ritchie reacts to Wendy's chili commerical controversy 6 hours ago permalinkFemmes' bassist and Milwaukee native Brian Ritchie, who now lives in Australia, took a moment to post a Talkback to my blog. He wrote: "For the fans who rightfully are complaining about the Wendy's burger advertisement featuring Blister in the Sun, Gordon Gano is the publisher of the song and Warners is the record company. When they agree ...
19. Rethinking Old Media “Laws” 6 hours ago permalinkSeveral models exist for measuring reach that are traditionally used by agencies: Sarnoff’s Law, Metcalfe’s Law and Reed’s Law. These laws have been touted as the best way to measure media effectiveness for some time, and many agencies are attempting to apply them to social media efforts. But how effective are these laws? More importantly, [. 20. Confessions of a Public Speaker- Video Book Review 6 hours ago permalinkWhile at Web 2.0 Expo, I was handed a copy of Scott Berkun’s great new book, Confessions of a Public Speaker (affiliate link). I’ve seen Scott speak a few times before, and he knows his stuff. Add to this his sense of humor, plus the fact that pretty much everyone can stand to learn some [...] |
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